It all started with an unexpected email from Michael, representing Ford Canada and their social media agency . Now this sparked my interest! What could this be about. I immediately called my wife, even before finishing reading the email. You won’t believe this!
I’m a recently new Ford truck fan, and in August of 2013, I bought my first Ford Truck. A 2013 Ford F-150, FX4, 5.0L. I’ve always been a fan of Ford vehicles, but haven’t owned one in a few years. Along with ownership of a Ford truck, I took a lot of interest in the Ford brand. I found that interacting with the brand, made ownership more enjoyable. I immediately found that Ford has a huge on-line presence, with Twitter, and Facebook, and Instagram. This got me excited, and I started interacting with the brand, by sending in pictures and stories of me using the truck.
The email from Michael explained they were looking for a Ford Truck Fan, that would be excited in the unveil of the newly redesigned 2015 Ford F-150 at the Canadian International Auto Show. It was explained they would like to make a short video of my expression, and reaction when the new truck was unveiled. Ding Ding! I’m interested! Let’s Go!
Within days, my family and I were in my truck, driving down the 401 towards Toronto! After some frustrating traffic on the QEW, we finally got to the hotel, the day before my appearance at the auto show.
My wife, son and I had a great afternoon in Toronto. We went to a restaurant for Lunch, and Supper, and also relaxed in the hotel room. I had a quick meeting with Michael, where he explained what exactly is happening the next day, and picked a time to meet at the convention center.
The next morning I got up nice and early, and hopped in a cab, to venture over to the Auto Show. I met Michael, and we immediately went to the Ford area at the show. WOW! What a spectacle. All their newest cars and trucks were all set up, and the lighting was perfect. On the stage was the new pre-production 2015 F-150, new Edge concept, and the 2015 Ford Mustang. I think I stood there for 5-10 minutes with a smile on my face just embracing it all in. I even got to sit in the new Edge concept, and the new 2015 Mustang.
From there, I met a few of Ford’s “twitter’ers” that I’ve been following, and interacting with. @FordArnolderL, @FordAnsonDixon, and @FordCraigSilva. This was exciting for me, to see their faces, and chat with them in person. I also met a few other people from Ford, and their Social Media agency. I now have a few more people to follow on Twitter!
After a quick walk around the Auto Show, and a bite to eat. It was showtime!
My first task was to introduce myself, and say why I was at the show. The film crew filmed, as I did just that. “Hey, I’m Nate Meyer, I’m a Ford truck fan, and I’m at the Canadian International Auto Show, to see the new 2015 Ford F-150”. A couple takes, of that, and I was starting to get less nervous. From there, we walked into the Ford press area, and sat down in the provided seating. The unveil of the F-150 was about to begin. I was excited!
The premise of the video was to video tape my reaction, in seeing the new truck, as well as to walk around the truck, and describe what I’m liking, and how I’m feeling. So the unveil has started, and on the three screens behind the F-150 was a video describing some of the features of the new truck. It was incredible videography, and I couldn’t take my eyes off it. Finally, the cover came off the truck, and it was unveiled. It was SHARP! I immediately started seeing some functional, and stylish features.
We then walked around the truck, video camera in tow, and I tried my best to describe what I was seeing at that exact time. I tried to be as real, and genuine as I could. This whole video is about the real reactions of a Ford truck fan. It really did have some great functional features that I would put to use in real life. The bumper step, the rear box lighting, box side step, rear tailgate step, huge moon roof, and front camera. The front end is what really caught my eye. I love how the headlights are shaped, and how very close it is to the Atlas concept. After going around the truck a few times, I was introduced to a Product Manager at Ford. We walked around the truck again, and he brought to my attention a few more styling queues that I missed previous. How the rear tail lights, are styled around the F, in the F-150 emblem. He also mentioned how there are a total of 4 video cameras, that get stitched together to create a birds eye view of the truck, displayed on the screen. How, on the extended cab, the rear door opens completely. So many more functional features that I didn’t catch the first time. It was really great to be shown the truck, but someone who knows A LOT about it.
The filming was complete, and that’s when I started to relax. I then mingled for a bit at the Auto Show, then eventually, back to the hotel to pick-up my family, for the ride back home to London.
It was such an awesome experience to be at the show on Press Day, and to see this pre-production truck so close up. It was also exciting to see a behind-the-scene look at what goes on during these press-days, and unveils. It’s such a different experience then being there on public day. I really can’t say enough how excited I was to be picked to do this!
Almost forgot the video! Here is what was produced.